Our Story

Brook Jennings

FOUNDER

Brook Jennings has spent her career doing what most trainers won't: staying close to the work. She has been the salesperson at the model, the one handling objections in real time, the one figuring out how to turn a "we need to think about it" into a signed contract. That proximity to the actual job is what makes her training different. 

 She works with homebuilders, sales leaders, and sales teams across the country, delivering training that is specific to their market, their buyers, and their team dynamics. She is not a speaker who parachutes in and leaves. She is a partner who stays, adapts, and operates like she is on payroll. 

 She also speaks at industry events including national conferences, regional associations, and company summits, on topics ranging from sales psychology and buyer behavior to leadership presence and team culture. 

Abby Cornelius

LEADERSHIP ADVISOR

Abby Cornelius has spent more than 20 years inside the homebuilding industry, working alongside some of the strongest operational teams in the business.

She has experienced what becomes possible when every department understands the business beyond its own responsibilities, when leaders think operationally, teams collaborate across functions, and people work together to reach ambitious goals faster and with greater ease.

Those teams don’t happen accidentally. They are built by leaders who create clarity, strengthen processes, develop people, and understand that exceptional business performance and deeply human leadership belong together.

Throughout her career working with top-five national homebuilders, Abby has held a seat in many parts of the business, from intern to sales and national training to serving as a General Manager of Land Acquisition and Director of Sales. That range of experience has given her a deep appreciation for the value every department brings and the importance of investing in the entire operational team. 

Abby has led teams responsible for more than $100 million in annual revenue, prepared teams and operations for significant growth, and created repeatable processes that helped new communities open with immediate sales success. As a national sales trainer for NVR, she trained more than 100 new sales professionals, giving her a firsthand understanding of how intentionally developing people can transform both confidence and performance. She has also shared her expertise as a speaker at the International Builders’ Show.

Having grown from intern to executive, Abby understands the pressure leaders carry when they are expected to deliver results, develop people, navigate competing priorities, and make decisions that affect the entire organization—often without ever being taught how to do it.

Today, as the Leadership Advisor at Elevate Actually, Abby advises homebuilding executives and develops the leaders on their teams. Her work helps leaders understand the business more holistically, think beyond departmental silos, build stronger and more self-reliant teams, and create practical systems that make great performance repeatable.

Her approach is grounded in a simple belief: leadership is stewardship. Leaders are entrusted with people, performance, and the future of the business, and they deserve practical tools to care for all three well.

Abby brings the business rigor of an experienced operator, the heart of a people-first leader, and a genuine belief that big goals do not have to come at the expense of the people pursuing them.

Because when leaders understand the business, teams trust one another, and departments move toward the same goal, work gets better—and winning feels a whole lot more human.